How to learn SEO in 30 days

Search engine optimization is complicated. Many consider it to be an art full of unknowns and uncertainties. While some marketers consider it an exciting challenge, others choose to stay away for fear that things may not go well.

However, the truth is that if you do any type of online marketing, having at least basic SEO knowledge can help you have more successful strategies and campaigns.

So in order to be successful, we've put together a thirty-day plan, which is designed to give you a better idea of how SEO works, how it can be tailored to your strategy, and what tools you can use to measure and report on your efforts. Although this post won't make you an SEO expert overnight, we promise it's packed with resources that will make your life as a digital marketing professional easier.

Section 1: SEO concepts

After the first four days of this plan you will have a basic understanding of how search engines work, a clear sense of the difference between SEO on and off-page, as well as a general idea of how Google's algorithmic updates have shaped the way people view SEO today.

Day 1: learn about how search engines work.

Before delving into SEO concepts, you will need to develop an understanding of how search engines work. To make your thirty days easier, sit back and watch the video below by Matt Cutts, who used to be responsible for Google Webspam. When you're done viewing it, you'll better understand how search engines work.

seo training in bangladesh

Day 2: create your SEO reading list.

SEO is a constantly evolving phenomenon. For this reason, a way to stay up to date on SEO changes and implementations, you have to read. Luckily there are a number of excellent blogs that talk about SEO and can help you stay informed on this topic. Here are some blogs that you should add to your bookmarks right now. We invite you to give yourself some time to visit at least some of them:

Moz

HubSpot Marketing Blog

Search Engine Land

Search Engine Watch

Backlinko

Point Blank SEO Blog

MatthewBarby.com

SEOnick

They leave blog

Builtvisible

Day 3: learn more about the role of SEO in inbound marketing.

SEO and inbound marketing are part of the same ecosystem. The relationship between them is dependent; SEO helps inbound marketing succeed by making sure people find content, and inbound marketing enables SEO to create quality and relevant content that will allow you to get more authoritative links. To really know how to create a successful inbound marketing strategy, marketers must understand where SEO relates to inbound marketing. The HubSpot Inbound Marketing Certification is a free online course where you will learn the basics of SEO and how it can align with inbound marketing.

Here are two other resources to help you understand this important relationship:

The relationship between SEO and inbound marketing

The future of SEO and what this means for inbound marketing [SlideShare]

Day 4: learn the basics of on-page SEO.

For most, on-page SEO is the easiest part to understand because you can see and control it. On-page SEO refers to the elements that search engine crawlers perceive of the content and structure of your site. These include the following elements:

Content (design and words)

Header tags

URL addresses

Image alt tags

Internal links

Data Marking in Schema

Site architecture

XML sitemaps

For more information on on-page SEO, check out this comprehensive guide from our friends at Moz.

Day 5: learn the basics of off-page SEO.

This is the side of SEO that many people fear. Although they shouldn't. Off-page SEO factors mainly revolve around links. These cover everything that affects your visibility in search engines in addition to the information found on your website. At this stage, it is enough to develop a general understanding of what off-page SEO entails. (You will learn more about how to create links later).


This handy Search Engine Land resource lists all the factors related to off-page SEO.